Seed Investing In Female Founded Startups

We have been reading a lot about how there is a lack of funding for female led startups. We read a great post on Women 2.0 that inspired us to put our money where our mouth is. 

My husband and I have decided to invest $10k into female founded startups.

We know it's not much, but we also know that getting that first check for $500 - $1000 is often worth more than just the money, it's about someone believing in you, validating your idea and can give you the first boost of confidence needed to get get your company started.

We are looking to invest in super early stage startups, can be across any vertical, but needs to have an MVP.

We are wanting to add more value than just the cash, any other help we can give with our network & contacts, background in media and tech and getting product to market we will share with you.

We will be looking at startups to invest until the end of this year. 

Please share this with women in your network and tell them to reach out to me!



Our Clients In The Press

Can you believe it's almost May already? What a busy April it's been, here's some latest press for our clients: 

QuietNight On DailyMail: 


Vibease in Woman's Heath:



Vibease in Wearable:

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Kitchenbowl on TechCrunch: 


See last month's clients in the press:

And the month before that:

Kick-ass Tech PR - Our Clients In The Press This Week

We've loved working with the world's number one business card app CamCard . From Singapore the app enables you to take a picture of a business card and the card's details will appear in your phone, you can also share contacts with your colleagues.

We helped CamCard get in VentureBeat:

  Also check out this awesome video we made for them:

memit Is Coming To San Francisco Next Week- Meet The Team!

We are excited to be working with memit - a Scandinavian based startup within the personal knowledge management space. memit turns your existing cloud-storage service, like Dropbox, Google Drive or OneDrive, into a one-click-easy-to-use visual research and social publishing PowerStation. 

memit is a unique service that helps you collect, publish and track your knowledge content across your preferred platforms and services.

They are getting great feedback from their beta-users (80% of uses engage memit every other day).

 (I'm sure you heard of Springpad closing its doors, now memit is attracting all their users.)



Founders: CEO Jan Futtrup, product evangelist and CTO Rune Alblas, a world-class engineer. Successful serial entrepreneurs with million dollar exists and with 15 years of experience in the web content and knowledge management industry.

Management team (as of September 2015) includes Martin Frid-Nielsen, former founder and CEO of compe- titor –, and Silicon Valley technology Blogger, Hermione Way. 

The team will be in SF next week (17th -21th) - email to explore bus dev opportunities. 

7 Things We've Learnt in 7 Years Of Making Money Online

Ok, so we haven't built billion dollar business yet, but our first company, started in 2007, grew to 6 figures in revenue, 5 people full time and 250 freelancers worldwide and we've been building amazingly interesting startups ever since.


1. Your job doesn't exist, you have to invent it. 

The Internet is breaking down/innovating & changing every industry in the world, this means that traditional jobs are disappearing and new roles are appearing every single day. It also means, in the word's of Richard Branson 'New Business Opportunities Are Like Busses, One Comes Every Few Minutes' there are endless new opportunities to pitch to people. We changed our product at Newspepper to what client's wanted and seeded ideas for new business in their heads. 


2. The world is more global than ever before. 

When we started Newspepper we instantly said we were a global company offering services across Europe, the USA and even Africa, although we weren't sure how to offer our services abroad, amazingly we started to get clients across the world, from Dubai, TelAviv and Kenya to the USA. When we got client booking abroad, we figured it out and hired local people in these areas to manage these jobs. There was no secret to our marketing, most of our outreach and networking we did on social media and it worked!


3. If you're bringing in cash keep going. 

In 2013 I began to tell my staff to move to other jobs and started to wind down the company, we were still making revenue, but it was running flat month-to-month rather than on the upward growth curve like we had been doing in the previous years. I was burned out and having the stress of bringing in enough payroll every month to pay my staff was taking it's toll. In hindsight I should have just taken a long vacation and kept going, because if you're making any revenue at all this is a huge achievement in the world of startups. We had spent years building a brand and just closing it seemed like the easiest option, I wish we had kept it alive and kept going. 


4. You're only as good as your last project. 

In Hollywood they say 'You're only as good as your last film' and that's because when you meet new people they don't care about what you have done in the past, they judge you by what you are doing now or your latest project. This means you have to keep going, seeking out new projects and opportunities, you can't afford to sit back on your laurels and rest too much - opportunities won't just land on your lap, you have to make them happen. 


5. People will say 'No' keep going until you get a 'Yes' 

People will also hate you, hate your idea, think it's silly, think you are silly, bitch about you, not include you in their clique. If this happens just move on, there will ALWAYS be people somewhere in the world who will be inclusive of you, appreciative and accepting of you. Most negativity comes from a place of jealously and internal insecurity. I've had plenty of investors say 'No' to me, even on national TV, I just think 'Their loss, I'm gonna blow up in the future'. 


6. Business is people. 

Ok, so I agree good products also matter, but you can have the most amazing product in the world, if you can't sell it, it might as well not exist. There is no secret to business, it's just about connecting with other people and getting them excited about your product or service. 


7. Don't put your life on hold to 'change the world.'

Gen-Y are the startup generation - we all have access to the Internet which means we all have the ability to build something and change the world. Whilst this is an incredible time to live in, it can also mean we get addicted to our jobs, building our companies and the online world. Our 20s are the best year's of our lives and It worries me that many young people are spending these years sitting behind their laptop screens trying to make millions of dollars and change the world.

Part of the reason I burned out in 2013 was the realisation that whilst I was doing amazingly well career-wise I had put the life part on the back burner and was growing increasingly lonely and wanting to find a life partner and work on the startup I always dreamed of: raising a child. So I invested some serious time in the 'life-part' and guess what? It happened I fell in love and have a baby startup in my tummy. Now, back to that career! 

If you're looking for help with growing your brand, product or service online, get in touch: 

WayMedia Opens Office At San Francisco's Hottest New Working Space

Galvanize is five floors of awesome event, co-working and meeting room space run by Bru Maia, who previously organised Geeks On A Plane, 500 Startup's events. 

Besides working spaces, Galvanize has loads of startup events, mixers on the rooftop and also a venture arm and GSchool, a program teaching developers and designers. 

We are very excited to be setting up office here today, if you are looking for office space in SF and want a hook up, let me know and I will connect you: 

Silicon Valley Is Heading To Banff, Canada.




We are excited to announce our media partnership with one of the world’s largest technology conferences Interzone taking place at the stunning Fairmont Banff Springs, Canada over three days on 11th-13th March 2015.

Presented by Factori and the Canadian Cloud Council, Interzone will bring together technology leaders, innovators and change makers who will provide insight into how we will live, work and innovate in the future, now that technology, the Internet and cloud computing have become ubiquitous.

Some of the biggest names in the technology industry will be sharing their insight, including:

Steve Wozniak – Co-Founder, Apple; The CEOs of NetApp, Citrix, ServiceNow & OpenText; Adam Messinger – CTO, Twitter and John Engates – CTO of Rackspace; CxOs from HP, Workday, GoDaddy, Warner Music, Paypal, McAfee, the City of Palo Alto & Harvard University; Bruce Croxon – Founder, Lavalife & directors from Air B’n’B and Uber.

Conference chair Robert Hart said: “Lines between disruptive startup subculture and enterprise technology are blurring fast. Innovation is now less about access to technology and more about the rapid convergence of art, science and global socio-economics. These are the themes we’ll be exploring at Interzone. And as an independent conference there’s no-holds-barred in how we’ll be addressing them. Interzone promises fast-moving, hard-hitting, unfiltered discussion, dialogue and debate.”

WayMedia will be helping the Interzone team bring on additional media partners, sponsors and setting up an Interzone video studio at the conference, interviewing speakers, entrepreneurs and founders of the companies and startups who are disrupting industries and changing the world.

Tickets are on sale here now. Please use the code WAYMEDIA100 for a $100 discount.

For sponsorship opportunities visit here or email:

Fairmont Banff Springs

Fairmont Banff Springs

Flying British Airways? We're On Every Flight!

Pleased to share with you we are currently on every British Airways flight in the world in their on-flight Business Life magazine. 

We're along side some great British company talking about our experience in setting up business in the USA compared to the UK. 

You can check out the online version here: